Renée Mauborgne | Gökhan Dogan

Posts Tagged ‘Renée Mauborgne’

Knowing a Winning Business Idea When You See One

25Oct09

Introduction In this paper, I will explain the concepts and frameworks those were mentioned in the world famous authors W. Chan Kim and Renée Mauborgne’s article [1] which has the same title as this paper. Then I will try to apply the concepts for our CSD project. The paper starts with the question of identifying […]

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Tags: blue ocean strategy, harvard business review, Kim, knowing a winning business idea when you see one, Renée Mauborgne, W.Chan

Knowing a Winning Business Idea When You See One : White Paper

19Nov08

In this paper, I explain the concepts and frameworks those were mentioned in the world famous authors W. Chan Kim and Renée Mauborgne’s article “Knowing a Winning Business Idea When You See One” then I try to apply the concepts for our CSD project. Please click here to download the PDF. Here is the “Introduction” […]