How to Write a Blog ?

18Mar09

I have been working at Forteks AB for my e-marketing master thesis. Lately we have created a blog where an employee writes regularly about the products and their usages. Since, he is very new to “blogging”, I decided to prepare a How to Write a Blog (PDF) guideline along with a “BlogChecklist“(PDF).

Blog Content

  • Write the type and quality of content for your own website that you would want to find yourself, if you were searching on the search engines.
  • Write about the content that most interests you. Show the passion in your text to the visitors. Don’t write solely for Google, focus on the people.

Use Paragraphs and Titles:

Don’t post chunks of text. Instead, make it easy for the readers to skim by having titles and sub-titles. I.e.:

Main Topic

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut mi odio, condimentum vel, porta nec, blandit vitae, orci. Curabitur dictum. Sed sollicitudin euismod velit. Nullam scelerisque. Maecenas libero nunc, vehicula sed, ultricies lobortis, fermentum sed, ipsum. Praesent sed justo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Sub Topic

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut mi odio, condimentum vel, porta nec, blandit vitae, orci. Curabitur dictum. Sed sollicitudin euismod velit. Nullam scelerisque.

Sub Topic

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut mi odio, condimentum vel, porta nec, blandit vitae, orci. Curabitur dictum. Sed sollicitudin euismod velit. Nullam scelerisque. Maecenas libero nunc, vehicula sed, ultricies lobortis, fermentum sed, ipsum. Praesent sed justo. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

To achieve this, think about what you are going to write and make a logical outline of your text before starting it. A reader should be able to get an overview of your content just by reading through the titles and the bold words.

  • Try to use descriptive images when possible. But never use image for a text otherwise search engines will not be able to track it.
  • Proofread your work before posting.
  • Read related blogs and follow what they are writing about. You can add a new point of view or challenge them as well to increase the activity.
  • Think about the frequency of your posts. Instead of having many short posts, consider combining them in a longer post.
  • Sometimes timing is more important then the content, if there is an event or news that everybody needs to know now, be as fast as possible to blog about it.
  • Ask questions and encourage readers to interact with you. At the end of each post, you can ask a question like, “What’s your opinion on this one” to stimulate the interactivity.
  • Try to have a catchy headline. Sometimes writing “How To” guides help a lot. I.e. “How to diagnose your car?” or” Three things you need to know about OBD”.
  • Use bulleted lists where possible.

Search Engine Optimization

Link to Other Websites:

Link to other websites as well as other posts of yourself. I.e. If you are writing about “Advantages of AMX 530” and you have written about “How to use AMX 530” before, you should add a link to this article in your post. You can have a title like “Further Reading:” and list the other links there or use the links in the sentences.

  • When you link to other websites or your older posts, use “definitive titles” for your links. I.e.:

Bad Linking:

To learn how to use AMX 530, click here.

Good Linking:

You can also check “How To Use AMX 530“.

This kind of linking lets Google associate your link with the keywords that you have used for naming that link.

Comment on Other Blogs:

Read other people’s blogs and comment on their posts adding a link to your related post. I.e. If somebody has written about “OBD Readers” you can make a comment on his blog and say “I have also written about this in my blog, you can check it at this address”. You can even make a couple of friends during this process.

Use Your Keywords:

After defining the keywords for certain products, use these keywords in your text whenever you write about them. I.e. Assume that we have the following keywords for AMX 530, “obd reader” “eobd codes” “fault code reader”. When you write your content, you should use these keywords here and there in the sentences. Be careful about using them too much. Try to make it as natural as possible.

Better Page Names:

Permalinks are editable. It is better to have page names that contain some keywords or description about the content. WordPress creates them automatically but consider revising them. I.e. If your post title is “How to Use OBD Reader” your page name will automatically be something like “how-to-use-obd-reader” you may consider revising it and writing “obd-usage” if that is an important keyword for us.

  • Link to products on the WebShop whenever possible. I.e. if you write about AMX 530 it is pretty natural to have a link to the “product page” on the WebShop.
  • Use the pre-defined tags (micro-categories)for your content.

How to Write a Blog Guideline (PDF)

BlogChecklist (PDF)

PS: I have prepared these documents for the Forteks but it can be applied to any blog.

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11 Responses to “How to Write a Blog ?”

  1. Very useful, seems like you know how to write a blog…

    Thanks!

  2. great, I helped me a lot to improve my page impressions 🙂

  3. Great post, many good points. I recently wrote an article on how to get more visitors to your blog – How to get more visitors to your blog.

  4. Thaanks 4 ur valuble info….keep goin

  5. 8 Tish

    Thank you so much for your information on a blog. This is totally new to me. I actually decided last night that I want to begin my own blog and found your tips helpful. I will definitely visit some blogs related to what i want my own to be about. See what I can find. Do you have any suggestions on who’s site to begin a blog? What are advantages/disadvantages in paying for your own site versus a free one? Thank You for your time, Tish

  6. Thanks man Its really helpful to write the blog.

  7. You know.. Ive been looking into the relationship between frequency of posting and page impressions.. You seem to have a successful blog.. What works best for you? 🙂 Good helpful post btw

    • A serious blogger should post no less than once a week in my opinion.. well, this depends on the content of course so it’s hard to give a general number 🙂


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