My E-Marketing Master Thesis


I have been working on my master thesis for nearly a month and I am happy to say that I have stuck to my project plan so far. Just as I have planned, I have prepared two initial reports on time :

  • Situation Analysis Report
  • Short-Term Action Plan

As my project consists of two iterations, the first iteration is now in the “Implementation” phase where I will implement the actions that I have stated in my “Short-Term Action Plan”.  I have been learning a lot about the e-marketing activities and also Search Engine Optimization (SEO) techniques so far.

For more information you can follow my blog for my e-marketing master thesis.

5 Responses to “My E-Marketing Master Thesis”

  1. Good luck, it looks great!

  2. 2 Rana

    hi and good luck very nice

    am also master dergree student am doing my thesis on service marketing .how to close the communication gaps( from the gaps model) in the websites hotel (small to medium size).what do you think about my topic .and what you suggest to write in the litreture review ,what is the suitable model to apply in this case?
    best regard

    • Thanks a lot Rana! Looks like an interesting topic, you can search your topic on and try to find some literature. Of course you are the one to decide about your model but you can try starting by creating a hypothesis and then prove it. Good Luck!

  3. 4 harun mercan

    merhaba Gökhan bey,
    Ben de şuanda tezimi yazıyorum.Benim tez konum E-marketing applications in construction firms..Acaba yardımcı olabilirmisiniz?
    Nasıl başlayıp nasıl devam edeceğim hakkında bilgim yok yardımcı olursanız sevinirim.

    • Merhabalar Harun, acikcasi konu ile ilgili dusuncelerimi blogta paylastigim ve ben bu tezi yazali uzun sure oldugu icin daha fazla diyebilecegim bir sey yok. Sana calismalarinda basarilar diliyorum!

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